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Underrepresented Voices | Everyday Essentials | Confidence, Curated

Rising Stars

These founder-led brands are making major moves. Handpicked for their innovation, purpose, and potential—meet the future MVPs of beauty.

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Why Shop With Us

  • Powered by the Playmakers

    We spotlight founder-led, underrepresented brands that deserve to be seen. Every product you discover supports a bigger mission.

  • Beauty for Life in Motion

    Curated for on-the-go lifestyles — from textured hair to clean skincare, everything we carry is made for your pace and your power moves.

  • Built for Community

    We’re more than a store — we’re building the beauty league. Tap in for exclusive offers, early access to drops and events, and ways to uplift other founders on the rise.